THE ORIGIN OF THE BRAND
Laurent and Veronique, both from families of textile producers and dealers, had a dream in common: to create a young and modern business which could gave birth to their ideas.
The Lauve brand came form both their names, which, as fate would have it, recalls the word “love” in the Parisian pronunciation. Foresighted family visions and traditions immediately led them to compete with the main national and international players in the textile market. After a careful research, they found in us, Verbena, an Italian manufacturer of tights, the ideal partner that could concretize their creativity.