LAUVE, A LONG LOVE STORY
FROM THE FRENCH TEXTILE TRADITION TO THE CREATION OF UNIQUE HOSIERY
The Lauve brand was born from the romantic love story between Laurent and Veronique which blossomed on a boat trip along the Seine. It was love at first sight.
Prized materials
Technological expertise
Almost 50 years of experience on the field
Design and customization
THE ORIGIN OF THE BRAND
Laurent and Veronique, both from families of textile producers and dealers, had a dream in common: to create a young and modern business which could gave birth to their ideas.
The Lauve brand came form both their names, which, as fate would have it, recalls the word “love” in the Parisian pronunciation. Foresighted family visions and traditions immediately led them to compete with the main national and international players in the textile market. After a careful research, they found in us, Verbena, an Italian manufacturer of tights, the ideal partner that could concretize their creativity.
UNIQUE ITEMS AND “MADE IN ITALY” QUALITY
Although Lauve products were very popular with French consumers, after 30 years of success and career, Veronique and Laurent realized, though reluctantly, that a change was needed. They decided therefore, to trust us with their precious heritage which we in Verbena had admired and shared through years of collaboration as their Italian suppliers.
With pride and confidence, we accepted to commit ourselves to ensuring a successful future for this priceless project. Today we produce over 500 unique and personalized models every year, thanks to our consolidated experience in the production of women’s hosiery.
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